Location: Remote / Hybrid / Onsite
Employment Type: Full-Time
Seniority Level: Director

About the Role

We are seeking a visionary and results-driven Director of CRM & Marketing Technology (MarTech) to lead the strategy, execution, and optimization of our customer engagement platforms. This leader will oversee CRM, marketing automation, personalization, data integration, and analytics to enable customer-centric marketing and measurable business growth. The ideal candidate combines strategic leadership with hands-on expertise in platforms such as Salesforce, Marketing Cloud, Data Cloud, CDPs, and other enterprise MarTech solutions.

Key Responsibilities

• Develop and execute a CRM and MarTech strategy aligned with business growth, customer engagement, and digital transformation goals.
• Lead a team of CRM, marketing automation, and analytics professionals to deliver measurable outcomes.
• Oversee implementation, integration, and optimization of platforms such as Salesforce CRM, Marketing Cloud, Data Cloud, CDPs, and personalization tools.
• Drive data strategy for audience segmentation, personalization, and customer journey orchestration.
• Partner with marketing, sales, and IT stakeholders to ensure alignment and adoption of CRM/MarTech tools.
• Ensure marketing technology stack supports lead management, campaign automation, reporting, and attribution.
• Manage vendor relationships and evaluate emerging MarTech solutions for scalability and ROI.
• Define KPIs, monitor performance, and continuously optimize CRM and marketing programs.
• Uphold compliance with privacy and data protection regulations (GDPR, CCPA, CAN-SPAM, etc.).
• Serve as a thought leader for CRM and MarTech best practices across the organization.

Qualifications

• Bachelor’s degree in Marketing, Business, IT, or related field; MBA or advanced degree preferred.
• 8+ years of experience in CRM, MarTech, or digital marketing, with 3+ years in a leadership role.
• Proven expertise in Salesforce (CRM & Marketing Cloud), CDPs, automation, and personalization platforms.
• Strong knowledge of data-driven marketing, customer journeys, segmentation, and analytics.
• Experience managing cross-functional teams and delivering enterprise-wide technology solutions.
• Excellent stakeholder management, leadership, and communication skills.
• Strong analytical and problem-solving abilities with a track record of driving measurable ROI.

Preferred Skills

• Salesforce Marketing Cloud, Data Cloud, or related platform certifications.
• Familiarity with API integrations, SQL, and advanced analytics tools.
• Experience leading large-scale CRM/MarTech transformation initiatives.

Why Join This Team?

• Opportunity to shape and lead a world-class CRM & MarTech ecosystem.
• Influence customer engagement strategy and business growth at the highest level.
• Competitive compensation, executive benefits, and professional growth opportunities.
• Collaborate with a team that values innovation, customer focus, and results.